However, the building's industrial nature required a significantly different approach, in both its spatial and functional requirements, to anything that established architectural styles had to offer. Once again, the design does not entirely eschew traditional architecture, with solid gable ends and corner walls recalling an abstracted classical temple. As a result of this organization, Behrens was employed by AEG as an artistic consultant and called upon to design everything from the company's logos and typefaces to its product design, effectively making Behrens the world's first industrial designer.įrom this alliance in 1909 came the AEG Turbine Factory. In 1907, Behrens teamed with ten other artists and designers and a group of twelve companies to create the Deutscher Werkbund, an organization that was deliberately designed to compete with the English Arts and Crafts movement, and to improve the status of German design and industry. Image © Flickr user Metro Centric licensed under CC BY 2.0 Save this picture! The Peter Behrens House at the Darmstadt Artists' Colony.
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